If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.
Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.
And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.
All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.
To find more about marketing products, or a business online:
For those of you taking marketing classes, I am sure you are all very familiar with the 4 P's of marketing. They are Products, Place (Distribution), Promotion and Price. When you are marketing your website, you need to be aware of this four P. This four P helps you market your site effectively, just like when you are opening a retail store.
Product. What is your site's product or service? Are you selling services, tangible goods or both? Are you giving out free service to turn your customers to buy your products? or vice versa. Are you giving both free service and products to drive visitors which will drive your advertising revenue? Whatever you do, it is crucial to know your products so that you won't forget why you do all the promotion.
Place. This is the distribution channel of your products or services. If you are giving out free contents, make sure you distribute it well. If you merely post your content on your site, you are not using maximum distribution. Furthermore, if you are using unrelated forum or submission service to distribute your content, then you are wasting time. For example if you are distributing content about how to choose a credit card, you should be submitting your content to article submission service that specializes in finance first before distributing it elsewhere. This way, you will get a bunch of interested viewers instead of casual visitors.
Promotion. One way I can think of is to pay a text-ad at another website to describe the superiority of your product or service. Promotion normally involves spending money. Again, you need to focus your promotion on your core audience instead of blindly spending money on general audience.
Price. This is the pricing strategy of your product or service. The pricing strategy is very dependent on the other P of online marketing. If you are establishing yourself as a high-end mortgage lenders from the way you describe, distribute and promote your products, then your price should reflect that.
In online marketing, the 'place' aspect costs little or no money. This amazes me. For example, to create awareness of your website, you can list it to hundreds to thousands of free web directories. For content distribution, you can sign up and submit your article for free at various article submission service.
If you are not already marketing your business online, it is time to
start. Although there are a few exceptions, just about every business
can benefit from online marketing. There are just so many advantages to
this type of marketing. First of all, it is extremely affordable to
market your business online. Other advantages to marketing your business
online include the ability to reach a large target audience, the
ability to reach potential customers all over the world and the ability
to customize the marketing for different sectors of the target audience.
The
affordability of Internet marketing is one of many reasons why many
business owners are turning to the Internet for advertising. Advertising
online is incredibly affordable especially when you consider how many
potential customers a business owner can reach with an online marketing
campaign. Most methods of online advertising are quite affordable and
some of them do not have any direct costs. For example, you may choose
to market your business online by participating in industry forums and
posting links to your website whenever it is appropriate to do so. In
this case the cost of creating and maintaining the website is
insignificant in comparison to the number of potential clients you could
reach through online marketing. Additionally, the costs associated with
posting links to your website are incidental. You could consider the
cost of having access to the Internet as part of the cost but you most
likely require Internet access for other reasons as well so it is
completely worthwhile.
Reaching a large target audience is
another very worthwhile reason for marketing your business online. You
may have spent a great deal of time and energy doing market research and
determine who your target audience is. You may have also spent a great
deal of time trying to figure out the best way to reach this audience.
This is a very sound marketing principle but as it applies to marketing
on local television, radio and print media it only allows you to reach a
limited audience. However, when you take your marketing to the Internet
you automatically drastically increase your potential target audience
because you now have the ability to reach members of your target
audience around the world.
This ability to reach customers
around the world is another major advantage to marketing your business
online. Regardless of where you live and operate your business, you have
the ability to reach those who have an interest in the products you
sell or the services you provide no matter where they live. This makes
it possible for you to do business with customers around the world.
Likewise
the fact that the Internet is available 24 hours a day is also very
beneficial to those who choose to market their products or services
online. Shopping for products and services in person can be very
difficult especially for individuals who work long hours or those who
work unusual hours. These working conditions make it difficult for these
individuals to do business and make purchases of products and services
they need during regular business hours. However, business owners who
have an online presence are much more convenient because unlike stores
and calling centers, the website never closes. This convenience gives
potential customers the ability to view products and services, compare
these products and service to the ones offered by competitors and make a
purchase at any hour of any day.
If you are a business owner
who is reading this article and you do not already have a strong online
presence, you need to immediately start learning more about the world of
Internet marketing. This is so important because if your competitors
are marketing online, you may find they are gaining a steady advantage
and are becoming more appealing to potential customers. Before too many
of your potential customers become loyal customers of the competition it
is time to start figuring out how you can market your business online
and keep up with the competition.
http://gg.gg/500-A-Day
If you are currently marketing your business online and have not put a
great deal of thought into the content on your website, you may be
making an incredibly costly mistake. The content on your website is
invaluable for a number of reasons. First of all it gives visitors to
your website their first impression of your business and the products
and services you offer. Additionally, well written content can be
instrumental in selling your products and services to your potential
customers.
Finally, the content on your website can influence the size
of the target audience you are able to reach by helping to improve your
search engine rankings. With your content capable of doing so much, it
is clear you should be hiring a professional content writer to assist
you writing the copy for your website. This article will delve deeper
into the importance of providing accurate, concise and informative
content on your website when you are marketing online.
One of the most basic reasons why the quality of the content on your
website is so important is because visitors to your website will likely
form their initial opinions of your website based on the content on your
website. If the copy is poorly written, does not hold the visitors
attention and does not promote your products and services well visitors
are likely to exit your website without making a purchase.
Conversely,
if the copy on your website is well written, engages the reader and
promotes the products and services you offer the visitor is more likely
to investigate the website further to learn more about the products and
services and may make a purchase. The content of your website will be
one of the aspects of the website which is first noticed by visitors so
it is important for this content to be well written.
Well written sales copy can also be very persuasive and may compel
visitors to the website to purchase the products or services offered on
the website. This is important especially if the main purpose of the
website is to sell the products or services. The sales copy should
accurately describe the products or services offered, stress the
importance of these products and services and compel the visitor to make
a purchase. All of this should be done without appearing to be
blatantly advertising the products and services.
Writing this type of
copy can be quite complicated and typically requires hiring a sales
copywriter who is experienced and skilled at writing this type of
informative and persuasive content. Sales copy written by an amateur or
an inexperienced writer will not likely be as effective as copy written
by a professional with a great deal of experience in Internet marketing.
Finally the content on your website is very important because it can
greatly influence your search engine rankings. This is critical because
high search engine rankings help your business to reach a considerably
larger audience. Internet users are typically looking for information
quickly and want immediate results to their inquiries. Search engines
understand this profile and write complicated algorithms which help them
to supply the most relevant websites when a user searches for a
particular word or phrase.
This is important to business owners because
Internet users realize the value of search engines and are likely to
only visit websites which rank well in the search engines. This includes
websites which rank on the first page or two of search results. Your
business might sell football jerseys and you may have a well designed
website, a superior inventory and excellent prices but if your website
does not rank well in search engines you are missing out on a great deal
of free advertising.
If your website lands on the third page or lower
most visitors who search for relevant terms will not likely visit your
website because they will have found what they were looking for on
earlier pages. This is where the content on your website becomes
important. Websites containing content which has been optimized for
particular keywords will likely rank well with search engines. Hiring a
writer skilled in writing optimized content can help to improve your
search engine rankings so you can reach more potential customers.
If you are not already marketing your business online, it is time to
start. Although there are a few exceptions, just about every business
can benefit from online marketing. There are just so many advantages to
this type of marketing. First of all, it is extremely affordable to
market your business online. Other advantages to marketing your business
online include the ability to reach a large target audience, the
ability to reach potential customers all over the world and the ability
to customize the marketing for different sectors of the target audience.
The affordability of Internet marketing is one of many reasons why many
business owners are turning to the Internet for advertising. Advertising
online is incredibly affordable especially when you consider how many
potential customers a business owner can reach with an online marketing
campaign. Most methods of online advertising are quite affordable and
some of them do not have any direct costs. For example, you may choose
to market your business online by participating in industry forums and
posting links to your website whenever it is appropriate to do so. In
this case the cost of creating and maintaining the website is
insignificant in comparison to the number of potential clients you could
reach through online marketing. Additionally, the costs associated with
posting links to your website are incidental. You could consider the
cost of having access to the Internet as part of the cost but you most
likely require Internet access for other reasons as well so it is
completely worthwhile.
Reaching a large target audience is another very worthwhile reason for
marketing your business online. You may have spent a great deal of time
and energy doing market research and determine who your target audience
is. You may have also spent a great deal of time trying to figure out
the best way to reach this audience. This is a very sound marketing
principle but as it applies to marketing on local television, radio and
print media it only allows you to reach a limited audience. However,
when you take your marketing to the Internet you automatically
drastically increase your potential target audience because you now have
the ability to reach members of your target audience around the world.
This ability to reach customers around the world is another major
advantage to marketing your business online. Regardless of where you
live and operate your business, you have the ability to reach those who
have an interest in the products you sell or the services you provide no
matter where they live. This makes it possible for you to do business
with customers around the world.
Likewise the fact that the Internet is available 24 hours a day is also
very beneficial to those who choose to market their products or services
online. Shopping for products and services in person can be very
difficult especially for individuals who work long hours or those who
work unusual hours. These working conditions make it difficult for these
individuals to do business and make purchases of products and services
they need during regular business hours. However, business owners who
have an online presence are much more convenient because unlike stores
and calling centers, the website never closes. This convenience gives
potential customers the ability to view products and services, compare
these products and service to the ones offered by competitors and make a
purchase at any hour of any day.
If you are a business owner who is reading this article and you do not
already have a strong online presence, you need to immediately start
learning more about the world of Internet marketing. This is so
important because if your competitors are marketing online, you may find
they are gaining a steady advantage and are becoming more appealing to
potential customers. Before too many of your potential customers become
loyal customers of the competition it is time to start figuring out how
you can market your business online and keep up with the competition.
